Old-World Holiday Glamour at the Pabst Mansion
Built in the 1890s, the Pabst Mansion, the sprawling former home of beer baron Captain Frederick Pabst, is a historic Milwaukee landmark, offering its visitors old-world glamour and Gemütlichkeit (a German word meaning friendliness and good cheer).
Featuring eight specialized tours and a seasonal beer garden, a visit to the stunning mansion is a memorable and educational, excursion for Milwaukee-area residents and out-of-towners alike. Experience the mansion in all of its festive glory this holiday season, from its elegant décor to endearing old-world traditions.
“We’re really excited about this year being bigger and better than ever,” said Pabst Mansion Events Coordinator Jamie Eral. The Pabst holiday season kicks off with a ticketed preview party from 5:30-7:30pm Nov. 17. Guests can get a sneak peek of the decorated mansion, and meet the designers who dedicated their time and talent to adorn it.
For seasonal updates, admission prices and ticket purchase, visit pabstmansion.com.
From beer dog treats to moustache wax, apparel, ornaments and (new this year) beer-inspired condiments, the Pabst gift shop carries the perfect souvenir or gift. Visit in-person, or shop online at pabstmansion.com
VISITORS CAN CHOOSE FROM EIGHT DIFFERENT TOURS WITH THEMES THAT APPEAL TO MANY INTERESTS • Explore the mansion with or without a docent, with guided and self-guided tours. Guided tours, 10am, 11am, 2pm, 3pm; self-guided tours, noon-1pm daily. • Sip on champagne and tour the mansion in style during a Sunday Mimosa tour. Sun., 10:30am. • Toast Captain Pabst and the mansion's splendor with a Blue Ribbon Happy Hour tour. Fri. and Sat.; guided tour at 4pm. • Marvel at the Pabst's extensive 19th century art collection during an Art of the Pabst Mansion tour. Select Sun. & Thurs., 11:30am • Families with young children can view the mansion on a shortened half-hour guided tour. Sat., 9:30am. • Cycling enthusiasts can pedal in the Pabst family footsteps through Pabst Beyond the Mansion: • A Historic Milwaukee Bike Ride. Beginning at the mansion and continuing through the surrounding neighborhood, the ride hightlights Pabst landmarks throughout Milwaukee. Thurs. and Sat., 10am and 1pm. • Those who don't want to leave the comfort of their homes can still visit the mansion through a virtual tour, pabstmansion.com/virtual-tour/. Donations recommended.
• Celebrate the holidays Gilded Age-style with Father Christmas, complete with seasonal regalia and live piano music. Sunday afternoons.
• New this year, the mansion’s holiday schedule will include outdoor activities, including making s’mores around a cozy fire.
• During Twilight Tours
Friday & Saturday evenings, Nov. 26-Dec.18
Pabst visitors can learn about the mansion’s history, see the gorgeous home aglow with holiday lights, and sip on German Glühwein and Pabst products.