Ride with the H-D Museum all summer long
While Harley-Davidson is known for its iconic motorcycles, the world’s only Harley-Davidson Museum is more than a destination for bike enthusiasts. This summer, enjoy fun and educational events for all ages across the museum’s dynamic campus.
The Harley-Davidson Museum is always in motion, from hands-on exhibits and demo rides to Bike Nights, Custom Fridays, and Stories in the Vault. This Labor Day, The Ride Home brings four days of live music, Moto entertainment, and one unforgettable end-of-summer celebration.
WEEKLY EVENTS
Thursday Bike Night Concert Series
Meet fellow riders, check out rows of bikes and settle into a high-energy summer night with live music, food, drinks and a crowd that brings the campus to life.
Custom Fridays through Sept. 25
A laid-back way to kick off the weekend, where custom cars and bikes set the tone, booming audio fills the air, and the community drives the experience.
Weekend Demo Rides, Saturdays and Sundays 10am-4pm
Guests with valid motorcycle endorsements are invited to breeze through the Menomonee Valley and take a thrilling ride on the latest Harley sportster, adventure touring, or cruiser motorcycles.
Saturday BBQ & BREWS
Spend Saturdays at MOTOR Restaurant enjoying smoked BBQ, rotating local and regional beers and ciders, plus live acoustic music from 5:30-8:30pm No cover charge—just bring your appetite and enjoy.
Special EVENTS
June 7, 10am and 4pm:
LoLo Custom Car & Bike Show:
Check out impressive lowriders, bikes, and one-of-a-kind vehicle builds at this free community event.
June 20, 10am and 3pm
2026 Wild Ones: Vintage Motorcycle Rally:
Celebrate the 90th anniversary of the Knucklehead engine with the Knucklehead and Antique Motorcycle Club of America companies. Enjoy vintage bikes, food and beverages at this free event benefiting the Make-A-Wish Foundation.
The Ride Home
Sept. 3-6 Labor Day Weekend brings The RIDE Home, a four-day sendoff to summer and a new signature event for the Museum. Enjoy live music and moto entertainment Thursday-Saturday, a Factory Outlet Sale all weekend, and the Big Unit Poker Run on Sunday — one last reason to ride back before the season shifts.
THE H-D MUSEUM: More Than a Museum. A Place to Come Back To.
The H-D Museum is more than a place to view history — it’s a destination built to be experienced.
From iconic motorcycles and rich stories to hands-on exhibits and interactive STEAM learning, every visit invites guests to explore, connect, and be part of the Harley-Davidson legacy.
Whether you’re a rider, motorcycle enthusiast, family looking for engaging activities, local searching for something unique, or visitor discovering Milwaukee, the museum offers an atmosphere that’s vibrant, social, and unforgettable.
The Museum isn’t just a stop, it’s a full experience. Between exhibits, live programming, hands-on learning, and MOTOR Restaurant, it’s designed for people to settle in, explore, and spend the day their own way.